3…2…1… Take off for the tours…

Mon, September 04, 2006

This week marks the official launch of DivaTours. A long time coming. We’ve talked about this endeavor for, gosh, years. It took form organically: we’ve received hundreds of emails from people saying, essentially, “I want to go with!”—to which we responded that we were a production company, not a tour company.

To be honest, I’ve always been turned off by the word ‘Tour’ as it harkened up for me an image of air conditioned busses and scagillions of museums. Anything but the grit and humanity and magic of the best kind of travel. Yet, if part of our core mission is to connect people—divas—around the world, to traffic in the inspired work and ideas they are producing—why not expand the way we go about it? Why not have tours that combine the personal liberation inherent to adventure with making meaningful human connections around the globe? Thus, the birth of DivaTours.

fuel the discussion — post your comments »

How excellent. Personally, I’m ready to re-embrace the term “tourist”—which in its best sense implies a simple openness and curiousity. I think DivaTours sounds like a good opportunity to travel broadly and deeply, while never losing that keen sense of humor which is a hallmark of the A.D. sensibility. Sign me up…

by naomi on Tue, September 05, 2006 at 6:22 pm PDT

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